Andy Reischling is a writer and strategist at IDEO. He has helped launch the first truly global self-care brand with Bollywood’s biggest star, published essays on topics ranging from productive friction and search modalities to information architecture, poetry, and listening, and presented on the intersection of design and jiu jitsu. His work spans brand strategies, campaigns, and product launches and redesigns for Fortune 50 companies.

Andy often employs unconventional methods—setting shoes on fire, dropping cement blocks off buildings, or singing H-Town’s “Emotions” to a room full of executives—to spark creativity. He partners with clients exploring new directions, combining copywriting, storytelling, brand and product strategy, UX and content design, and user research to produce rigorously creative work that drives top-line growth.